Winter is the time of year for hot chocolate, festive spirits, and the best part: gifts. Exchanging holiday presents allows loved ones to come together and express their gratitude for each other. 

Unfortunately, the task of selecting a gift is often challenging. One of the hardest questions we ask ourselves is where to find the perfect present. Immediately, most of us look at big-box stores like Amazon and Target. However, located right in the core of Princeton, stores like Miya Table and Home, Mandalay, Shop the World, and Greene Street are small, local businesses that give our town its character while also offering unique gifts. In spite of that, these stores are often underappreciated and, consequently, underutilized when it comes to picking out the right present.

This difference in sales for big companies versus local businesses during the holiday season can be attributed to a few logistical distinctions. First, larger corporations use deals and sales that make purchases irresistible for customers. Indeed, Black Friday and Cyber Monday are evidence of the importance of markdowns in modern American consumer culture. Second, larger businesses are often more well-known, and strong marketing can allow them to reach more potential customers. Local businesses, on the other hand, may not have the same budget to allow them to advertise their products in the same way their wealthier counterparts can. Finally, the prominence of conspicuous consumerism encourages buyers to gravitate towards top brands that are easily recognizable, which local businesses can’t compete with.

That being said, local businesses present many distinct advantages that retail corporations don’t. For instance, locally-owned businesses are often individual by nature, meaning that presents bought there can’t be found elsewhere, whereas top brands manufacture hundreds of millions of the same drop-shipped products. By opting to steer away from the most well known brands, customers are able to give unique items with more personality.

On the other hand, purchasing gifts from mainstream stores like Amazon and Target does offer some benefits. Their distribution center business model offers a large inventory of products for consumers, further boosting the platform’s appeal. Furthermore, Investopedia finds that big box stores tend to have lower prices for similar products compared to local businesses. Despite these conveniences, shopping local still offers benefits, especially in Princeton. Our downtown area offers a wide scope of stores, along with stunning holiday decor for a festive ambiance while shopping. Many of them offer affordable options as well; for example, Miya Home and Table has many products that are under $20. 

The holiday season is meant to be a celebration of others. It is an occasion to give, and the gifts given are the medium through which appreciation is shown. Buying local in and of itself is a twofold gift — building community and showing gratitude. Shopping local signals to storeowners that their passion is valued by others. Unlike nameless, faceless big-box brands, this commitment to craft is what gives them their identity, and what keeps them on the map. Secondly, it is a token of gratitude towards whomever may receive the gift. Instead of giving them something streamlined and artificial, you instead gave them something personal and unique. The gift, though material, represents something more.

‘Tis the season for small businesses

On December 1, research teachers James Smirk, Jennifer Smolyn, and Insu Yi will 
release applications to the two-year research program, which consists of two elective 
classes at PHS that allow students to learn how to research, create and conduct a project, 
and compete and publish in various competitions and journals. 


In order to apply, prospective students must submit a short document summarizing 
their research interests, ask a teacher for a letter of recommendation, and complete a 
problem solving task in groups. First year students enroll in research methods, where 
they learn how to read scientific papers and complete the year with a grant-writing 
project that details the significance of their project and their procedure for carrying it 
out. Second year students enroll in research applications accelerated, where they work 
with a mentor to collect data and write a research paper.


James Smirk, one of the research teachers along with Jennifer Smolyn and Insu Yi, 
believes that the program is valuable because of the problem-solving skills and persistence 
students develop.


“I think one of the unique things about research is [that] you’re going to run into ... 
difficulties, and you really have to think deeply and meaningfully to try to overcome them 
to get to where you want to go. I think that has a lot of value outside of the academic 
sphere,” said Smirk. 


### Eleanor Nayden

On October 16, 2025, Eleanor Nayden ’26 published 
her 19-page research paper “Impact of Political Allegiance 
on H-1B Visa Acceptances to the US: An Analysis of the 
Relationship Between UNGA Voting Alignment and H-1B 
Visa Acceptances to the United States” in the Social Science 
Research Network (SSRN) — a culmination of her three 
years in the PHS Research Program. 


Nayden’s research analyzes the relation between 
countries’ political alignment to the United States and 
the acceptance rates for a country’s H1B visa applicants. 
Nayden was inspired to pursue this topic because while it 
combined her interests in economics and political science, 
it also held personal significance for her. 


“[The] entire intention with [my] research is to combine 
all my passions and all my areas of interest. I am an 
entrepreneur, I founded a nonprofit and a socially-conscious 
business, and my whole idea is to use entrepreneurship for 
social impact,” said Nayden. “[Because] my parents are 
immigrants, I see the influence of immigrants, not only 
when I read research and literature, but also through the 
impact that they amake to the U.S. economy.”


In addition to the mentorship she received from Louis 
Maiden, an empirical researcher at Harvard Business 
School, who guided her on research methodology and 
data organization methods, Nayden also credits the PHS 
research program for making her project possible.


“For my first year, [I] had Ms. Katz before she was the 
science department supervisor. I was one to ask so many 
questions and she answered all of them. Mr. Yi has been 
such a help ... he's very well regarded in the research world, 
so he's helped me through publication and applying to 
different journals and conferences ... I had Smirk junior 
year. He helped me start Stata [and] get funding for [it].”

 
Nayden looks forward to soon publishing her paper in 
the International Journal of Research and Innovation in 
Social Science, and continuing research in college


### Angelica Hu

Inspired by reading about sunscreen created from 
pineapples, Angelica Hu ’27 is researching plant-based 
sunscreen through the PHS Research Program. 


“These two compounds I'm looking at, bromelain and 
quercetin ... one's a protein, the other one is [basically] a 
plant pigment, haven't really been researched together ... I 
want to [do that],” said Hu. “It's going to have applications 
in more natural products, because sunscreens [overall] use 
chemical active ingredients, which can be harmful.”


Hu credits the introductory class of the program, 
Research Methods, in helping her distill her many interests 
into her current research topic. The summer assignment 
for incoming research students is to create an annotated 
bibliography in which they read articles about their topic 
of interest.


“[Ms. Smolyn’s] great at giving you the resources [and] 
the basics ... and then it's for you to kind of decide on 
what you want to do. There aren't many restrictions on the 
assignments. For example, for the [annotated bibliography 
summer assignment], you [can] do research on anything 
that you want,” said Hu. 


Hu is currently taking Research Applications Accelerated 
with Dr. Insu Yi. The class is much more self guided than 
Research Methods, which Hu says is helpful because it 
allows her to focus on her own personal project. 


“I scan [to see] if my orders have come in yet. I'm working 
on my methodology [right now] — I'm doing research on 
the equipment I'm going to use. I also like to chat with my 
classmates: I chat with my partner about progress [and] what 
we're going to do. I also [work on] emailing my mentees 
or emailing my mentors,” said Hu.


In addition to the analytical skills she learned, Hu also 
finds research beneficial for pursuing her passions. 
 “You get to learn how to make graphs from really complex 
data sets. You also get to explore [what] you're interested 
in [for] your career ... It helps you with communication 
[too] by contacting others. It's also ... your project. You do 
what you want to do.”


### Joanna Hou

Joanna Hou ’26 combined her interests in machine 
learning and cell behavior in her research project, which 
predicts whether certain drugs used to target age-related 
diseases can eliminate senescent cells that release harmful 
chemicals. 


“These anti-aging compounds are called senolytics, and 
what they do in the body is that they selectively target 
and then eliminate senescent cells ... [that] spread [bad] 
chemicals ... especially because senescent cells are tied to 
age related diseases such as Alzheimer’s [and] arthritis,” 
said Hou. “I took the data set that the authors of the paper 
compiled ... and I trained a ... machine learning model.”


Hou credits her mentor Lie Xie, a computer science 
professor at Northeastern University, for helping her with 
the modeling aspect of her research.


“The data set that I used from the authors was very 
imbalanced, meaning that it didn’t have a lot of actual drugs 
that were senolytics, because it’s still a pretty new field ... 
machine learning models generally require larger, larger 
amounts of data [and] I didn’t have a lot of senolytic data 
to train my model on. But eventually, I just looked around 
... and I used another training technique,” said Hou. 


Hou also credits the PHS Research Program for 
introducing her to the fundamentals of research. 


“I was introduced to ... how to read a study, how to analyze 
data, and how to write grant proposals. [And] after that we 
figured out what we wanted to do, and we would ... do that 
in [our] junior and senior years,” said Hou. 


Though Hou’s research has taken her deep into the 
intersection of technology and biology, she emphasized 
that innate talent for science is not the key to success.


 “I think what’s most important in research isn’t really ... 
natural talent for science, it’s how well you work with other 
people, how well you communicate with your mentors, 
and also how much you want to do the project, because I 
think it’s about your passion,” said Hou. “[And] with my 
own project ... there were problems where my model just 
wouldn’t work ... but you just keep pushin


Joanna Hou stands in front of her scientific poster for the 
research program’s “three minute thesis” presentation.

Nikolai Morozov's Work